Market & Industry Analysis
Training Suite - Module 4 Deep Dive
Date: 28 May 2026
Level: Basic Tier
Format: Interactive Webinar (deep dive + discussion)
About this Deep Dive
This interactive Deep Dive builds on Module 4 of the IAM4RE Training Suite and tackles a persistent issue in research and innovation:
Why do strong research results so often fail to reach the market?
Despite increasing focus on knowledge valorisation, many projects still struggle to demonstrate real demand, identify clear users, or position their results within existing industry structures. Market analysis is often treated as a formality — rather than a driver of strategic decisions.
This session challenges that approach. It looks at how market and industry understanding can move from a “tick-box exercise” to a core element of how projects define direction, partners, and impact pathways.
This session is organised as an interactive exchange, bringing together different perspectives to reflect where things work — and where they break down in practice.
This deep dive session will cover:
- A business development perspective on turning research results into market opportunities
- An investor perspective on market validation, traction, and scalability
- Participants’ own experiences with positioning results within industry contexts
What will be discussed
The discussion will focus on:
• Why “market relevance” is often assumed rather than demonstrated
• At what stage should market validation realistically happen
• How to avoid developing solutions without a clear user or demand
• What industry actors actually look for when engaging with research outputs
• Where typical gaps appear in market and industry analysis within R&I projects
• How market evidence affects funding decisions and investor confidence
Who should attend?
- Researchers and innovators
- Technology transfer and innovation professionals
- Business development and exploitation managers
- Start-ups and spin-offs from research projects
- EU project coordinators and partners
Klara Schneider
Klara Schneider is the Managing Director of INFINIRA Ventures, where she supports the commercialisation of research and innovation through venture building, strategic partnerships, and impact-driven business development. With expertise spanning innovation management, EU-funded R&D collaboration, intellectual property strategy, and startup creation, she works at the intersection of science, entrepreneurship, and investment. Klara has led and supported numerous international initiatives focused on translating cutting-edge technologies into scalable market solutions, with particular emphasis on deep tech, sustainability, and societal impact. Holding an MBA in Entrepreneurship and Innovation, she combines strategic thinking with hands-on experience in venture development, stakeholder engagement, and innovation ecosystems across Europe.
Ivana Vuka
Dr Ivana Vuka is a Senior Innovation Manager at RISE – Research and Innovation Services, where she coordinates the European IP Helpdesk activities for Widening countries. In her current role, she leads initiatives focused on knowledge valorisation, strengthening innovation capacities, and strategic intellectual property management, providing hands-on support to researchers, innovators, and companies in developing, protecting, and commercialising research results. Prior to joining RISE, she gained extensive experience in technology transfer and innovation support, working closely with startups, SMEs, and research organisations on business development, IP management, and internationalisation. She has been actively involved in the preparation and implementation of national and Horizon Europe projects and has delivered numerous training workshops in innovation and IP-related topics. Dr Vuka holds a Master’s degree in Marine Biology and Ecology and a PhD in Neuroscience.